...providing market research and related consulting services to the healthcare sector.

Primary Research

We conduct both qualitative studies and quantitative surveys.

On this page:

Types of Studies
Subject Areas
Respondent Groups
Methodologies
Communication of Results

Types of Studies include:

• Assessments of current attitudes and practices
• Product concept evaluations
• Positioning research
• Customer Research
• Promotion research
• Post-launch tracking and problem solving
• Issues research
• Medical device design studies
• Tradename testing
• User studies

Subject Areas include:

• Oncology
• HIV
• Diabetes
• Pain Management
• Psychiatric disorders
• Musculo-skeletal disorders
• Dermatology
• Infertility
• Migraine headaches
• ADHD
• Heart failure
• Chronic kidney disease
• COPD

Respondent Groups include:

• Clinicians (many specialties)
• Key opinion leaders
• Clinical investigators
• Medical directors and administrators
• Nurses and nurse practitioners
• Pharmacists/pharmacy directors
• Patients (variety of disease categories)

Methodologies include:

• Qualitative methodologies:
• Focus groups
• Interviews
Telephone
Face to face
• Observation

• Quantitative surveys
• Telephone or face-to-face data collection
• Self-administered questionnaires (mail, fax, internet, convention setting)

Options for Communication of Research Results

• Presentations
• Delivered by The Edgewood Group
• Prepared by The Edgewood group for client delivery

• Written deliverables
• Topline summary
• Abbreviated report of findings (PowerPoint format)
• Full report of findings (Word)
• Tabulations (including qualitative studies)
• Quick tally (summary statistics - quantitative surveys)
• Listing of verbatims (all or pertaining to specific topics)
• Transcripts (edited)