Competitor Intelligence:

We provide competitor intelligence on a project basis. Each effort might involve three components:

Literature Searches

• Often a first-step
• A phased approach may be applicable

Interviews

• In some scenarios, respondents might be current or prospective customers
• In others, respondents could represent industry suppliers, trade associations,
investment firms, planning departments, etc., depending on the questions at hand

"Sleuthing"

• Used for narrowly defined objectives or for clearing up loose ends of a more
comprehensive effort
• Information sources may be specific and easily located, or obscure
and found at the end of a circuitous route
• Sleuthing is always done professionally and above board