Secondary Data Analysis

We provide customary business analysis and issue-specific analysis based on literature searches and /or client-provided data.

Examples of Customary Business Analysis

• Market sizing
• Summary of industry audit data
• Literature summary
• Analysis of incidence and prevalence
• Full situation analysis

Examples of Issue-specific Business Analysis:

• Anticipated impact of new market dynamic
• Post hoc value assessment of new promotional claim
• Analysis of sales force incentive plan options

A given analysis might be a...

• Stand-alone task or part of a greater whole (e.g. situation analysis for a
marketing plan)
• One-time effort or an iterative effort (e.g., sales forecast refinements over time)

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Copyright 2004 The Edgewood Group